We’ve been helping people enjoy fine wine since 1854. But we knew there must be an even better way to build a cellar. So we introduced Cellar Circle.

Cellar Circle is the best way to build a wine portfolio with us. Members work with a personal advisor to buy, store, sell and drink fine wine, and in turn receive special benefits.

We invite you to join us.

Become a member

  1. Get started today. Membership starts from £100 per month, and there is no joining fee.
  2. Meet your advisor. You’ll receive a welcome call so your advisor can get to know you and what you like.
  3. Build a world-class cellar. We’ll be on hand to guide you, vintage by vintage, region by region.
  4. Enjoy the finest wines in the world. With more on hand, in your cellar.

Member benefits

    Enjoy free shipping to mainland England and our best cellarage rates. 
    Receive exclusive access to limited parcels and new wines.
    Work with an advisor to buy, store, sell and enjoy fine wine.
  • 10% DISCOUNT
    Enjoy a 10% discount at your local Majestic Wine.

Start building your fine wine portfolio today

We look forward to building your cellar for you, with you.

Sign up now

Example Cellar - Focus on fine wine for keeping.

A Cellar Circle member whose main focus is building up their wine cellar with fine wine for keeping, to enjoy later. They subscribe £100 a month.


Wine Quantity Price paid per case * Maturity guide
2010 Château La Croix de Gay, Pomerol 1 case (12 bottles) £252 Leave 2015/2028
2012 Château Batailley, Cru Classé Pauillac 1 case (6 bottles) £125 Leave 2016/2026
2013 Sancerre Chavignol, Pierre Martin 1 case (12 bottles) £120 Ready 2014/2028
2010 Barolo, Pio Cesare, Piedmont 1 case (6 bottles) £147 Leave 2016/2024
2012 Bin 150 Marananga Shiraz, Penfolds, South Australia 1 case (12 bottles) £180 Leave 2015/2022
2012 Morey-Saint-Denis 1er Cru Les Millandes, Domaine Michel Magnien 1 case (6 bottles) £198 Leave 2016/2021
2004 Gran Reserva 904, La Rioja Alta, Rioja 1 case (6 bottles) £144 Leave 2016/2024

*Prices are exclusive of UK duty and VAT. Payment of duty and VAT is deferred until the wine is delivered.


Example Cellar - Regular drinking and wine for keeping

A Cellar Circle Member who prefers to enjoy a really good bottle of fine wine on a regular basis from their collection AND also build up their wine cellar with fine wine for laying down (highlighted in bold). They subscribe £200 a month.

Wine  Quantity     Price paid per case* Maturity guide
2012 Château Batailley, Cru Classé Pauillac 1 case (6 bottles) £125 Leave 2016/2026
2012 Gevrey-Chambertin Vieilles Vignes, Humbert Frères 1 case (12 bottles) £249 Leave 2016/2024
2010 Barolo, Pio Cesare, Piedmont 1 case (6 bottles) £147 Leave 2016/2024
2011 Croft (vintage Port) 1 case (6 bottles) £190 Leave 2025/2050
2006 Château Haut-Bages Averous, Pauillac 1 case (6 bottles) £105 Improving/Ready 2013/2018
2007 Château Bernadotte, Haut-Médoc 1 case (6 bottles) £84 Improving/Ready 2014/2017
2009 Château Caronne Ste Gemme, Cru Bourgeois Haut-Médoc 2 cases (6 bottles) £60 each Improving/Ready 2014/2020
2011 Côtes du Rhône Lieu-Dit Clavin, Domaine de la Vieille Julienne 1 case (12 bottles) £117 Improving/Ready 2014/2017 
2012 Coudoulet de Beaucastel, Château de Beaucastel, Côtes du Rhône 1 case (12 bottles) £135 Improving/Ready 2014/2018
2013 Coudoulet de Beaucastel, Château de Beaucastel, Côtes du Rhône 1 case (12 bottles) £138 each Improving/Ready 2015/2019
2010 Chianti Classico Riserva, Castello di Volpaia, Tuscany 1 case (6 bottles) £90 Improving/Ready 2015/2020
2012 Rosso di Montalcino, Gianni Brunelli, Tuscany 1 case(6 bottles) £78 Improving/Ready 2015/2020
2013 Viognier, The Foundry, Stellenbosch 1 case (6 bottles) £54 Improving/Ready 2014/2017
2013 Cartology Bush Vines, Chenin Blanc/Semillon, Chris Alheit, Western Cape 1 case (6 bottles) £108 Improving/Ready 2015/2020
2011 Alión, Vega-Sicilia, Ribera del Duero 1 case (6 bottles) £198 Improving/Ready 2015/2025
1996-2001 Musar 160th Mixed Case, Chateau Musar, Bekaa Valley (In Wooden Presentation Case) 1 case (6 bottles) £160 Improving/Ready 2014/2025
2012 Chablis 1er Cru Les Fourneaux, Samuel Billaud 1 case (12 bottles) £159 Improving/Ready 2014/2020
2013 Bourgogne Blanc Cuvée Oligocène, Patrick Javillier 1 case (12 bottles) £150 Improving/Ready 2015/2019

*Prices are exclusive of UK duty and VAT. Payment of duty and VAT is deferred until the wine is delivered.


How to join

We've compiled a list of commonly asked questions. If they don't answer your query, please contact our friendly Cellar Circle team on 01473 3133300

  • How do I get the 10% discount at Majestic?

    Cellar Circle members (those who subscribe £100 per month or more) may enjoy a 10% discount at Majestic Wine, both in store and online.  If you are checking out online, enter your customer number at checkout. If you are checking out in store, provide them with your customer number and they will be able to apply the discount.

  • I used to have a Cellar Circle card but it is now expired. Will I receive a new one?

    You no longer need to show a card in store to receive the discount. Simply give your name and customer number at checkout. If you do not know your customer number, the store staff member should be able to search by your post code.

  • I've just joined - what happens next?

    Once you are a member of the Cellar Circle, your personal wine consultant will contact you to talk with you about your wine preferences and the aims and goals that you have for your wine collection. They will then keep you informed of relevant offers and wines that they feel you would appreciate. If you specifically ask, they will even make purchases on your behalf.

  • What does “en primeur” mean?

    Some fine wines are sold before they have arrived in the country and - in some cases – before they have even been bottled. Selling wines in this way is described using the French term “en primeur”. New vintages of Bordeaux, Burgundy and the Rhône are normally offered in this way. The wines are sold and shipped “in bond” and arrive at Vinothèque to be added to our customers’ accounts. At this stage you can choose to pay the duty and VAT at the prevailing rate and have the wine delivered directly to you, or you can choose to store it with us until it is ready to drink.

  • What does “In Bond” mean?

    When purchasing wine for your Cellar Circle account, we recommend you buy “in bond”, which allows you to defer the payment of duty and VAT until you decide to have your wines delivered. This is particularly important if you are buying wines for future resale. When you purchase a wine in bond, it needs to be stored in a bonded warehouse.

  • Where are my wines stored?

    Your wines are stored at Vinothèque, a wine-specialist bonded warehouse in Burton-on-Trent. Lay & Wheeler’s customers’ stock is kept on a separate floor from our trading stock and is stored in perfect conditions for the maturation of fine wine.

  • What are the storage costs?

    Storage charges are per 9 litre case per year. This is charged monthly in arrears, with part-months and part-cases charged pro-rata. Our current rates can be found here.

  • How do I buy wine?

    You can buy wine from any Lay & Wheeler and Cellar Circle offers online, by mailer, speak to your personally assigned fine wine consultant, or email us.

  • Can I use my Cellar Circle credit at Majestic?

    Your accrued funds and advance credit cannot be used to buy wine through Majestic.

  • Can I adjust the amount of money I put into my account?

    You can adjust the funds you add to your account by emailing our customer services team. Changes made before 15th of the month will be reflected in the next direct debit payment, those made thereafter will be reflected the following month.

  • How do I arrange for my wines to be delivered?

    You can arrange for your wines to be delivered by contacting your fine wine consultant, emailing the customer services team or online through the “Your Account” web pages.