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More About La Gerla

Sergio Rossi was a successful advertising executive, but he fell in love with the vineyards of Montalcino, and bought his own estate in 1976.

The land was bought off the Biondi-Santi family, the most historic name in Brunello production, and Sergio quickly set about turning his new estate into one of the best performing in the region.

He sadly passed away in July 2011, so the 2011 vintage holds a special place at the estate. But his work has been ably continued by his wife, Donatella, and his right hand men, vineyard manager and director Alberto Passeri and winemaker Vittorio Fiore. In their hands, Sergio’s legacy is safe.