The land of myth and magic boasts the world’s oldest wine industry while remaining strikingly modern, with a host of pioneering producers and exciting styles making Greece a true ‘one-to-watch’ region right now. From gorgeously mouthwatering whites – Greece’s high altitude and cool coastal breezes produces some seriously refreshing styles – to fragrant reds which really speak of their terroir, a land of rugged coastlines and herb-strewn landscapes. 

We are also delighted to share an interview with Steve Daniel, Head of Buying at Hallgarten & Novum Wines, about many of the wines featured in the campaign. A true pioneer of Greek wine in the UK, the current rejuvenation here owes a great deal to him, and it was a brilliant opportunity to explore its rich history, culture and diversity together.

Dive in to this selection of eminently drinkable reds and whites that show the true craftmanship of Greece’s winemakers.

Here, Hallgarten and Novum’s Steve Daniels – a real Greek wine pioneer, who first introduced many of these incredible wines to the UK - explains why the grape varieties of this ancient wineland really represent a whole new world of exploration. Our recent tasting with Steve was a brilliant opportunity to explore everything that Greek wine has to offer, and we're delighted to share some of his wisdom with you here. 

The wines of Greece represent myriad exciting styles from both cutting-edge and traditional-style winemakers, all with the skill and knowledge to extract the most delicious and expressive character from native grape varieties. But if you're new to Greek wine, this variety can be a little daunting! Here Steve explains how you can use some of your favourite, recognisable grape varieties as a guide to choosing your new favourite Greek wine.

While the wines of Greece are proudly and uniquely their own, Steve Daniels here offers some great suggestions for wines to explore for lovers of Europe’s more traditional varieties – watch the video to learn more!