Good question - and we’ve got a good answer! It’s quite the opposite. We’d be silly to do that, because we know that Fine Wine Discovery Club members who have a world class experience will go on to try other wines from us. So, our job is to find the best possible wines for the money.
One way to think about it is this: our Fine Wine buyer doesn’t source wines he wouldn’t drink himself, on his own budget. It’s easy to buy fine wine at £100+ a bottle but our club brings you great wines at a fraction of that price.