Help Hospitality:
Label Competition for Charity

In order to support the UK hospitality industry, we're holding a competition to design the label for a special wine, and donating 100% of the profits to the Covid-19 Relief Fund within The Drinks Trust.

Our competition to design the label for a special wine has now closed.

However, please continue to support the UK hospitality industry; the wine is still available and we are donating 100% of the profits to the Covid-19 Relief Fund within The Drinks Trust.

We look forward to sharing the winning design with you.

Help Hospitality: Wine Label Design Competition for Charity

In order to raise money for the Drinks Trust’s Covid-19 Relief Fund, which directly benefits members of the UK hospitality trade adversely affected during the pandemic, we will be selling a special parcel of wine, and donating 100% of the profits to the fund.

The wine in question is a late release of the second wine of Margaux's Château Giscours, from the legendary 2015 vintage. It's a pitch-perfect claret that’s drinking beautifully now, but with the structure and intensity to last for years.

However, it needs a label, and so we need your help.

We’re hosting a competition to create one and are inviting you to design it. Entry is free, and you don't have to be an existing customer.

We hope that you are as excited as we are to feature your artwork on a limited parcel from one of Bordeaux’s great estates, while supporting an industry that has been and remains so integral to our enjoyment of wine, with each other.

The steps to enter are below. Good luck!

How it works

  1. Download the entry form here
  2. Design a label. Your artwork doesn’t need to include any specific information around the wine - we’ll take care of that on the back label. You can use any medium you’d like - pen, crayon, paint, watercolour, photography, it all goes.
  3. Submit it to [email protected] by our deadline of 19.00 BST, on Monday 5 April 2021

Terms and conditions


  • Only 1 entry per applicant, please
  • You must be over 18 years of age
  • Your entry must be submitted on the template provided, so that we can ensure the entries fit the wine label requirements
  • The deadline to enter is 19.00 BST, on Monday 5 April 2021
  • All entries must be submitted to [email protected]
  • We’ll select three shortlisted entries, who will be notified when the selection is made. The panel of judges will select one winner and two runners-up from the shortlist. The final results will be announced by the end of April.
  • The panel of judges will be comprised of Jancis Robinson OBE, Alexander Van Beek, general director of Château Giscours, Mathieu Chadronnier, managing director of Bordeaux Négociant CVBG, and Katy Keating, managing director of Lay & Wheeler


  • The winner’s artwork will be featured on a single, one-off parcel of wine which we will market, sell and donate subsequent profits, to the Drinks Trust, to their Covid-19 Relief fund.
  • The three finalists will receive a 6-bottle case of the final wine, duty paid, including delivery, to a single address of their choice within the mainland UK, when the wine has arrived in our warehouse.

The finer details

  • This competition is free to enter, and you don’t have to be a current Lay & Wheeler customer to do so
  • We do ask that no relations of the judges enter, nor members of the Lay & Wheeler team
  • When you submit your entry, you’re agreeing to its possible use in marketing and social media efforts by Lay & Wheeler and its partners.
  • We must receive all entries for the competition by 19:00 BST on Monday, 5 April 2021. Entries received after this time will not be considered.
  • Entries must be submitted by email to [email protected], using the appropriate entry form.
  • We will require the original artwork of the winner, so please save the hard copy of your work.
  • Prizes are subject to availability. If, in circumstances beyond our control, we are unable to provide the stated prize, we will try to arrange an alternative prize of a similar value. No cash alternative will be offered.
  • Artwork must be original; please do not plagiarise or otherwise copy or borrow creative ideas which are not yours.
  • Lay & Wheeler reserves the right to cancel the competition at any time, if deemed necessary or if circumstances arise outside of the business’s control.
  • Please see our terms & conditions page for the full rules and full terms & conditions